Our Purpose

Meet the Founder

Bulit from culture, connection, and purpose.

Pacific Buyz was created by Zarah de la Cruz as a way to connect Pacific brands, products, and stories to the world while creating meaningful opportunities for communities across the Pacific.

Inspired by her mixed Pacific family heritage, culture, entrepreneurship, and community connection, Pacific Buyz was built to become more than an online store.

It was created as a platform where Pacific stories can be shared, brands ca grow, ad impact can flow back into communities through training, mentoring, and opportunity pathways.

The first brand launched through the platform is Bully n Rice (BnR0 which began as a personal reflection of family, food, humour, and the everyday moments that connect Pacific people together.

This is only the beginning of the journey.

Our purpose

Pacific Buyz was created to bring attention to what has always been there. It is a space where Pacific culture, products, and people can be seen, recognised, and supported without needing to be changed or reshaped.

Rather than building something new, Pacific Buyz exists to connect what already exists, to create pathways between Pacific communities and a wider world that is ready to recieve them.

This is not just a place to shop. It is a place to notice, to connect, and to contribute.

Our story

The idea for Pacific Buyz came from a simple truth.

Across the Pacific, there is an abundance of knowledge, creativity, and resourcefulness. Small businesses, cooperatives, and entrepreneurs are already creating with care, intention, and cultural depth. What is often missing is not capability, but access, visibility, and connection.

Pacific Buyz was created as a response to that. Not to take over. Not to redfine. But to create a space where these products, stories, and communities can be seen and supported more widely.

What we stand for

Culture

Honouring what is already lived and expressed through everyday practices, products, and identity

Community

Recognising the importance of relationships, shared responsibility and collective strength

Connection

Creating pathways between Pacific creators and those who value authenticity and meaning

Impact

Supporting long-term growth through access to knowledge, opportunity, and support

Our impact

Every purchase contributes to something beyond the product itself.

Through Pacific Pivotz, support is directed toward business and financial training and coaching for smallholder farmers, cooperatives and entrepreneurs across the Pacific. This work forcuses on building understanding, confidence, and capability so that growth is sustainable and led from within communities.

The intention is not to generate income, but to support independence, resilience, and long-term opportunity.

Bully n Rice (BnR)

BnR is the first brand introduced through Pacific Pivotz.

It was created as a reflection of everyday Pacific life, where food, humour, and connection are part of what brings people together. Rather than making a statement, BnR offers a way to carry that connection quietly. It also serves as a starting point demonstrating what is possible when culture and purpose are brought together in a considered way.